The brand
Capturing the vibrancy of the neighbourhood, and the excitement of a new community at the forefront of smart urban living, the brand for The Riv is bright, bold, and colourful. A signature angle appears in everything from the logo, to the headlines, to the image layouts, echoing the dramatic architecture of the building podium, and leaning forward into the future transformation of Toronto.
The Neighbourhood in Living Colour
Toronto-born artist, Duro the Third, collaborated with The Riv, creating an enormous mural that brought the surrounding neighbourhood to life in his signature, exaggerated graphic style. The maestro of graffiti, who’s worked with the Toronto Maple Leafs and Los Angeles Dodgers, spotlighted local features like the waterfront, the Distillery District, and the famous quote of the Riverside' Bridge, words that perfectly capture the progress of the neighbourhood.
The social campaign
The social campaign
The brochure
The sales centre
