Toronto’s
Premiere
Address

Oscar Residences high rise

Oscar is an artfully-inspired lifestyle in the Annex, a building of contemporary architecture, taste-making amenities, and a limited collection of private residences, surrounded by culture and sophistication in one of Toronto’s most dynamic neighbourhoods. From well-disposed studio spaces, to generous 3-bedroom plans, every home is a study in timeless design, supported by advanced features that promote healthier living.

Client

Lifetime Developments

Services

Branding & Strategy

Web & Interactive

Social Media Marketing

Paid Media

Video & Photography

Artist Collaboration

Client Services

NEXT PROJECT

PREV PROJECT

The brand

Named after the film industry’s most prestigious award, the brand for Oscar Residences had to be equally impressive. With the elegance of a red-carpet gown, Oscar’s entire identity leverages Hollywood glamour to showcase the spaces and settings that will define a sophisticated new lifestyle in Toronto’s Annex neighbourhood. Celebrity quotes on architecture and lifestyle are peppered throughout the campaign, introducing the project’s main themes.

A Canadian Legend - George Pimentel

For nearly 30 years George Pimentel has been shooting the who’s who of Hollywood royalty, making the rounds on red carpets at Cannes, Sundance, the Oscars, and of course, the Toronto International Film Festival. For Oscar Residences we worked closely with the Canadian legend (known for his signature homegrown approach - get close, be nice, and shoot a single frame) to curate a collection of his iconic black and white photographs that will grace the walls at Oscar.