Affirmative and aspirational, the brand leverages the positivity found in the word “good," playing with well-known idioms and expressions that highlight the future of life in this exciting condominium community. The campaign is future-forward without being overtly futuristic, tying together the past, present and future of the district to create a richly-layered experience for the audience.
200 Years of Evolution
The Distillery District has been the site of evolution, progress, and change for more than 200 years. We covered them with The Goode Times Machine, a unique timeline that takes the viewer on a journey from the early days to present day, where The Goode is propelling the Distillery District into the future with new geographic bounds, next generation transit infrastructure, a modern urban lifestyle, and an extraordinary opportunity for growth.