The brand
The Smashed Ping Pong Tourney is in your face with its ambitious and enviable charitable goals, and so is the brand. The website design delivers information in a simple, direct layout, creating excitement for the annual tournament and putting the impressive results front and centre, underscoring the positive impact the event has had over the last decade.
Record Results
Over its 9-year run, Smashed has raised an incredible $2,375,000 and shows no signs of slowing down. This year’s tournament featured 32 entrants and 400 attendees who, together, raised $550,000 in support of Make-A-Wish Foundation, Mackenzie Health Foundation, Scalabrini International Migration Network, SickKids, Coretellucci Children's Charity, and Lifeline (Lifetime's Charitable Foundation).
The social campaign
The social campaign
