The brand
Designed by Rene DeSantis in 1974, the flag of Toronto showcases an abstract white linear graphic representing the towers of City Hall, placed on a predominant blue background. Also visible is a "T" for Toronto, as well as a red maple leaf at the base, representing the Council Chamber and incorporating Canada’s heritage and flag.
Good Design Endures
Did you know the Toronto flag was designed by Montana Steele partner, Rene DeSantis, then a George Brown College graphic design student? Rene's iconic design was unanimously selected by the City of Toronto Flag Design Committee, beating out more than 700 submissions. In 2006, The National Post held a flag re-design contest that ultimately failed, proving that good design endures.