Homegrown
Pride

TO Flag public service

If you’ve ever seen this striking graphic flying outside a city building, you’ll recognize the distinct blue and white of the Toronto flag. Designed in 1974, the city ensign incorporates three key identifiers into one eye-catching design: the distinct architecture of City Hall, a “T” for Toronto, and a red maple leaf, referencing Canada’s heritage.

Client

City of Toronto

Services

Branding & Strategy

Web & Interactive

Social Media Marketing

Paid Media

Video & Photography

Artist Collaboration

Client Services

PREV PROJECT

The brand

Designed by Rene DeSantis in 1974, the flag of Toronto showcases an abstract white linear graphic representing the towers of City Hall, placed on a predominant blue background. Also visible is a "T" for Toronto, as well as a red maple leaf at the base, representing the Council Chamber and incorporating Canada’s heritage and flag.

Good Design Endures

Did you know the Toronto flag was designed by Montana Steele partner, Rene DeSantis, then a George Brown College graphic design student? Rene's iconic design was unanimously selected by the City of Toronto Flag Design Committee, beating out more than 700 submissions. In 2006, The National Post held a flag re-design contest that ultimately failed, proving that good design endures.