The brand
The brand for See you Soon is big, bold, and decidedly urban – a perfect representation of the Toronto communities it was designed to support. The website layout puts local businesses front and centre, aligning with the overall mission of the grass roots initiative. It highlights the fierce pride, big hearts, and amazing spirit of Torontonians who came together during COVID-19 like never before.
A Pop Up with a Purpose
In 2020, See You Soon came to life in a pop-up shop at Stackt Market, Toronto’s innovative shipping container market that supports local art, music, social enterprise and cultural communities. In just a few days, the shop sold over thousands of dollars in merchandise. Those funds purchased full-price meals from local restaurants and donated them to frontline and essential workers across the city, supporting not only the hospitality industry, but also organizations who serve the homeless, deliver mental health support and provide assistance to vulnerable communities.
The social campaign
The social campaign
The gear
