The Bisha brand is a chameleon, a shape-shifting enigma that reflects each viewer's individual style. It's social, sensual, transformation and freedom. It's the hottest clubs and the coolest restaurants. It's the world behind the velvet rope, radiating sensory pleasures. It's the viewer's dreams and desires, reflecting the passion that inspired a vision for a flourishing flagship of a new quality lifestyle.
Sometimes the name for a project is obvious, and other times, as with Bisha, fated. As the beloved childhood nickname of visionary developer, Charles Khabouth, Bisha held personal significance, but as fate would have it, the chameleonic name also means beautiful in many eastern languages, making it the perfect moniker for this truly beautiful lifestyle.