The brand
In an institution inspired by The Edwardian age, a time of opulence and exuberance, the brand for the King Edward Hotel and Private Residences walks a delicate line between unabashed glamour and regal decorum. Marketing collateral conveys a rich history that stretches back more than a century, using archival images and anecdotes that set the stage for a spectacular new residence, fit for queen or a king.
Hi-jinks and Escapades
From wholesome encounters with America’s Sweetheart (and hometown Toronto girl) actress Mary Pickford and the Prince of Wales (later King Edward VIII), to salacious stories featuring Elizabeth Taylor & Richard Burton, John Lennon & Yoko Ono, the history of the King Eddy is rich, colourful and an absolute joy to recount. The hi-jinks and escapades of the early 20th century are an exciting backdrop for timeless luxury in the 21st century and beyond.
The campaign
The brochure
The sales centre
The website
