The brand
How do you position a new city icon, destined to become a world-renowned address? With a brand befitting unyielding excellence. Across every touchpoint, the elegance and sophistication of 11YV is evident, highlighted by a classic black and white palette and copy that doesn’t mince words. Using expert positioning and placement, 11YV is cemented in the upper echelons of the global marketplace.
Iconic Architecture
Clad in soaring stone piers that anchor the building to the ground, the stone and steel podium at 11YV gives way to a sleek glass envelope reflecting the vibrant urban scene of the city. Outside the front door, visitors, residents, and guests step into an urban fairy tale – a contemporary garden unprecedented in the heart of a metropolis. The overall effect is captivating, architecture that evokes an emotional response.
The social campaign
The social campaign
The brochure
The sales centre
