The brand
Fully bilingual and branded to echo the beloved colours of the Montreal Canadiens, the identity for Tour des Canadiens 2 reflects the energy and excitement of the team that inspires its name, while respecting the elegance of the future community. With hints of the Canadiens throughout every piece, viewers are never far from the most storied hockey franchise in Canada.
The "Original Six”
The chance to work on a brand that pays homage to one of the oldest sports franchises in North America was a true honour. One of the “Original Six” teams - a description used for the teams that made up the NHL from 1942 until the 1967 expansion - the Montreal Canadiens have won the Stanley Cup more times than any other franchise and are one of the most successful professional sports teams in North American history.
The campaign
The brochure
The sales centre
The website
