Have you ever noticed how when you travel, you see things through different eyes? Your mind is suddenly awake to new places and new ideas. Travel broadens your perspective and it’s that ability to acquire new experiences and new learnings, that fuels the creative minds at Montana Steele.
For years we’ve travelled the world in search of inspiration with Lanterra Developments, an industry leader and one of our longest-standing clients. A trip to Murano and Burano, Italy provided the initial spark that launched the marketing campaigns for the namesake buildings, inspired by the historic artistry of the Venetian islands and the exquisite Italian finishes contained within.
Enamoured with la dolce vita, a subsequent trip to Treviso led to a charming campaign for another eponymous condominium, celebrating Italian tradition, style, and culture in midtown Toronto. The enchanting water features and rooftop terrace of Lanterra’s 30 and 28-storey towers recalled the central piazzas and beautiful gardens of the city, and brought a sophisticated Sophia Loren sensibility to Canadian soil.