The brand
Positioning The Met at the intersection of luxury and convenience, the brand identity highlights the project’s inspired architecture, thoughtful design, high-quality finishes, and stunning city views across a series of marketing touchpoints. Tone and graphics appeal to a sophisticated audience of professionals working in Ottawa’s bustling business scene.
The Centre of Centretown
The Met sits in the centre of downtown Ottawa, surrounded by a slate of exceptional shops, restaurants and capital landmarks. Parliament Hill, the National Arts Centre, City Hall, the Shaw Centre, the National Gallery of Canada and the Rideau Canal are just some of the exciting sites within easy reach. All part of an enviable lifestyle in Ottawa's most coveted neighbourhood.
The social campaign
The social campaign
The brochure
The sales centre
