The brand
The brand for Inspire is clean, simple, and modern – befitting a future-forward hub of scientific innovation. A sans serif typeface appears in the logo and across the web, maximizing legibility and providing balance for the gentle curves of the logo itself, a graphic interpretation of the DNA double helix. Blue exudes trust and reliability, the colour of objectivity, analysis, and calm.

The website
Building off of the ideals of the brand, Inspire’s website uses the same clean, modern approach to their website. Built as both a promotional tool and an informational one, this digital piece showcases the elegant spaces for future use, while maximizing legibility and balance throughout the user experience.
