A welcoming community with spacious lots and plenty of room to grow, Eastmore Village, calls for an equally friendly and inviting brand identity. Here, that’s achieved through colourful graphic treatments and attractive images and renderings that highlight the wonderful quality of life available in Uptown Oshawa. The entire campaign underscores the idea of more value for your dollar, summarized perfectly in the name Eastmore.
Riding the Waves
The campaign for Eastmore Village not only came to life in print, but jumped off the page to ride the waves – more specifically the airwaves – of radio. Backed by a strategic media buy and extensive market analysis that targeted potential purchasers based on demographics and geography, the Eastmore Village radio campaign was instrumental in driving the project’s success.