The brand
Touted as Toronto’s "most loved and iconic" neighbourhood, The Danforth (or "The Danny" as its affectionately known by locals) is the foundation of the Danny Danforth brand, even inspiring the project's playful moniker. The campaign echoes the distinct neighbourhood - warm, welcoming, colourful, diverse and full of life.
A Rich History
Named after Asa Danforth, an American contractor commissioned in 1799 to cut a road outside city limits, The Danforth started as a remote strip where locals would go for weekend revels. The village wasn’t truly accessible until 1919 when the Prince Edward Viaduct was built and the Danforth became the gateway to east-end Toronto. Today, this mosaic of diversity and cultures, all within a six-mile-long stretch of unique streetscapes, is always abuzz with something new to see, do and discover.
The social campaign
The social campaign
The brochure
The sales centre
