What Women Want (In a Condo): Single Ladies Taking over the Condo Market

Bachelor pads take note – the ladies are taking over when it comes to condos.

Recent reports in the Globe and Mail  and the Toronto Star say that young single females constitute 1/3 of all new condo sales in many major Canadian cities, including Toronto. It’s no surprise developers and their designers have taken notice to this increasing share of the new condo market, and are implementing features, amenities and marketing strategies appealing to the driving force of the female demographic.

According to the reports women look for good lighting, building security and floorplans that maximize storage space when buying their bachelorette home. So what else do women want in a new condo? We asked a couple of  Montana Steele‘s resident female condo experts to share their insights and must-haves.

3018 Yonge Suite Design

Jessica Sheardown: “One of the key elements I love about my condo is the amount of natural light.  I love natural lighting and ended up with a corner suite for just that reason – lots and lots of windows!  On top of that outdoor space was a nice bonus.  There is nothing like having a glass of wine after a long day at work on the balcony.  Lastly  a dog-free building was not an option.  A building that is dog friendly I think creates more of a community as well – I have found that the most friendly conversations I have had living in a condo are with fellow dog owners or dog lovers.  It’s a nice excuse for conversation and the best way to meet the neighbours.  Though funny enough, often time it’s the dog’s names we remember and never the person who owns it.”

Yorkville Plaza Rendering

Nancy MacKinlay: “When I was in the market for my first condo I was constantly weighing in on how my purchasing decision would be a good fit for my needs and my lifestyle. I ultimately went for a bigger suite without a balcony because living space was very high up on my list of ‘wants.’  My suite was originally a 1 bedroom plus den (with 2 tiny closets), but I was able to change the layout to convert my den into a big walk-in closet (60 sq.ft.!) and add a little extra space to my bedroom (now 11”x12”). It was a great decision and I was happy the developer gave me the option to do this.”