Oakvillage is a new master-planned community in the Dundas and Trafalgar area of Uptown Oakville. The area was off the beaten track. We made it into a new destination with an exciting campaign that revolved around the “O” of Oakvillage. With lines like, “O this is going to be good”, the campaign generated great enthusiasm and a huge database of registrants. The initial phases of the community have been a sellout success, with more phases planned going forward.