Recently Montana Steele has worked on the corporate websites of clients like Camrost-Felcorp, Lanterra Developments, Pemberton Group, Chestnut Hill Homes and Reid’s Heritage Homes. Rupert acknowledges that creating a corporate website calls for a whole different set of skills, parameters and benchmarks. “How people perceive the trustworthiness of a company is largely determined by how professional their site looks. As the aesthetic principles of the site are being evaluated, a content strategy should also be considered simultaneously,” he says. In plain English, what he means is: What is the most important piece of information that needs to be presented? How will the content is organized? How can we make the flow of content through the website easy and intuitive?

Beyond the corporate website itself, it is also important for a company to engage their audience using any relevant social media outlets. Whether it’s Facebook, Twitter, YouTube, LinkedIn or Pinterest, interacting with their users further enhances their reputation and credibility. They can also drive traffic back to their corporate website quickly and easily using social media, making their followers privy to information they might have otherwise missed. These are the cutting edge new media skillsets that Montana Steele is conscientiously delivering to all its clients.

By Montana Steele Strategic Marketing
Original Link: Montana Steele Defines the Corporate Look

The three awards won were: Best Public Relations Campaign for The Bond, Best Direct Mail Highrise for Cinema Tower and Best Email Marketing Piece for Flaire Condominiums. Cinema Tower, in particular, has been a huge winner for Montana Steele, having picked up six prestigious NAHB Awards earlier this year.

The BILD Awards are the considered the Oscars of the real estate industry. Winners are chosen by an eminent panel of respected names in the home building and marketing industry. The prestigious awards recognize excellence in creativity, design, strategy and marketing success.

Over the course of its 18+ years, Toronto-based Montana Steele has produced stellar advertising campaigns for its clients. Some of its recent successes include Limelight, a City Centre community in Mississauga, World on Yonge, a mixed use development north of Steeles Avenue, and Ice Condominiums, a glimmering downtown building that was inspired by a trip to Copenhagen.

By Montana Steele Strategic Marketing
Original Link: Montana Steele Wins 3 BILD Awards

By Montana Steele Strategic Marketing
Original Link: Canary District Set to Soar

Among the nominations received by Montana Steele is the prestigious and most coveted Highrise Project of the Year for their work for The Yorkville Condominiums. In fact, The Yorkville received a total of 5 nominations, a tribute to the outstanding work done for this signature condominium. Other Montana Steele nominations were for The Bond, Vivid, Cinema Tower, Flaire and Chaz Yorkville.

The BILD Awards are the considered the Oscars of the real estate industry. The winners are chosen by an eminent panel of respected names in the home building and marketing industry. The prestigious awards recognize excellence in creativity, design, strategy and marketing success.

Over the course of its 18+ years, Toronto-based Montana Steele has produced stellar advertising campaigns for its clients. Some of its recent successes include Limelight, a City Centre community in Mississauga, World on Yonge, a mixed use development north of Steeles Avenue, and Ice Condominums, a glimmering downtown building that was inspired by a trip to Copenhagen.

By Montana Steele Strategic Marketing
Original Link: 21 BILD Award Nominations for Montana Steele

Six of the seven awards, including the evening’s most coveted Community of the Year award, went to Montana Steele’s groundbreaking work for Cinema Tower, a signature condominium in the heart of Toronto’s Entertainment District. Other awards won by Cinema Tower were: Best Community Branding, Best Brochure, Best Direct Mail, Best Overall Ad Campaign and Best Computer Generated Sales Tool. The seventh Montana Steele award (for Best Radio Commercial) went to Treviso 2, a spectacular Italian inspired condominium in midtown Toronto.

Sponsored by the National Association of Home Builders, the Nationals are considered the Oscars of the new home industry. Winners are chosen by a distinguished and independent panel, comprised of top names in the home building and marketing industry. The prestigious awards recognize outstanding creativity, design, strategy and marketing success.

Over the course of its 18+ years, Toronto-based Montana Steele has produced stellar advertising campaigns for its clients. Some of its recent successes include Limelight, a City Centre community in Mississauga, World on Yonge, a mixed use development north of Steeles Avenue, and Ice Condominums, a glimmering downtown building that was inspired by a trip to Copenhagen.

By Montana Steele Strategic Marketing
Original Link: Montana Steele Wins 7 National Gold Awards

At last year’s gala event, Montana Steele won 11 Golds, setting a record for the highest number of wins by an agency. The winners are chosen by a distinguished and independent panel, comprised of top names in the home building and marketing industry. The prestigious awards recognize outstanding creativity, design, strategy and marketing success.

Over the course of its 18+ years, Toronto-based Montana Steele has produced stellar advertising campaigns for its clients. Some of its recent successes include Limelight, a City Centre community in Mississauga, World on Yonge, a mixed use development north of Steeles Avenue, and Ice Condominums, a glimmering downtown building that was inspired by a trip to Copenhagen.

By Montana Steele Strategic Marketing
Original Link: Montana Steele Wins Record NAHB Nominations

The client Target Apparel Canada is active in the affordable fashion wear segment, with numerous retail stores and large warehouse outlets across the GTA. Proudly Canadian, as the ad claims, the company prides itself on bringing quality wear to Canadians.

With bold headlines like “Take Target Apparel Practice” and “At 50% Off, You Can’t Miss” the ads literally hit the mark with young, budget-conscious shoppers who are looking for quality at affordable prices. The campaign runs through winter and spring of 2012.

By Montana Steele Strategic Marketing
Original Link: Montana Steele Hits The Target

By Montana Steele Strategic Marketing
Original Link: Treviso 2 – Italian Inspired Living in Toronto

The following is a list of key fundamentals in social media design:

Determine Objectives

Before beginning any type of project it is essential to determine what the client’s objectives are. Who is the audience, how should the brand personality be incorporated into the creative, what are the key goals – these are just a few of the questions that should be asked and answered before the design process even begins.

Design Aesthetics

This is where our client gets their chance to shine. Whether it’s a new condominium, or a corporate page, we highlight the “hero” element through compelling design. Research has shown that it is unlikely for a potential customer to convert from being a mere visitor to an ardent follower solely on content. In many cases the “Liking” of a company’s Facebook page is based solely on appearance.

Branding

As important as design aesthetics are, the creative must reflect the brand itself. One can design the most visually compelling page; however, if it does not represent the brand, then there is no brand recognition and the user may become confused and leave the page.

Consistency

Just as design and branding go hand in hand, so should consistency amongst all social media outlets. Just as a corporate website is a virtual mirror of a company’s corporate brochure, there should be similar synergy amongst its various social media platforms. Although most platforms do have their own creative limitations, there should still be a level of constancy and uniform design.

Call to Action

In advertising, the effective ads are the ones with a clear call to action. Incorporating a clearly defined, well written, and smartly placed call to action will not only help increase the effectiveness of the page but has the ability of converting a visitor to a follower without feeling that they are being pushed or manipulated.

NY Place

 Cinema Tower

Camrost Felcorp

Jade Waterfront Condos

Chaz Yorkville

By Montana Steele Strategic Marketing
Original Link: 5 Elements to Social Media Design at Montana Steele

Starting mid-November, our employees brought in a variety of non-perishable food items, which we packed into specially marked Montana Steele goodie bags. We gathered all the donations and a Montana Steele volunteer team loaded the bags into a van and transported them to Scott Mission. But that’s not all. At the Mission, our team volunteered in the food hall and soup kitchen, helping to prep and serve. It was a truly heartwarming experience to share in the spirit of the holiday season.

To learn more about Scott Mission or to make a contribution, please visit www.scottmission.com

By Montana Steele Strategic Marketing
Original Link: Holiday Magic At Montana Steele