Six of the seven awards, including the evening’s most coveted Community of the Year award, went to Montana Steele’s groundbreaking work for Cinema Tower, a signature condominium in the heart of Toronto’s Entertainment District. Other awards won by Cinema Tower were: Best Community Branding, Best Brochure, Best Direct Mail, Best Overall Ad Campaign and Best Computer Generated Sales Tool. The seventh Montana Steele award (for Best Radio Commercial) went to Treviso 2, a spectacular Italian inspired condominium in midtown Toronto.

Sponsored by the National Association of Home Builders, the Nationals are considered the Oscars of the new home industry. Winners are chosen by a distinguished and independent panel, comprised of top names in the home building and marketing industry. The prestigious awards recognize outstanding creativity, design, strategy and marketing success.

Over the course of its 18+ years, Toronto-based Montana Steele has produced stellar advertising campaigns for its clients. Some of its recent successes include Limelight, a City Centre community in Mississauga, World on Yonge, a mixed use development north of Steeles Avenue, and Ice Condominums, a glimmering downtown building that was inspired by a trip to Copenhagen.

By Montana Steele Strategic Marketing
Original Link: Montana Steele Wins 7 National Gold Awards

At last year’s gala event, Montana Steele won 11 Golds, setting a record for the highest number of wins by an agency. The winners are chosen by a distinguished and independent panel, comprised of top names in the home building and marketing industry. The prestigious awards recognize outstanding creativity, design, strategy and marketing success.

Over the course of its 18+ years, Toronto-based Montana Steele has produced stellar advertising campaigns for its clients. Some of its recent successes include Limelight, a City Centre community in Mississauga, World on Yonge, a mixed use development north of Steeles Avenue, and Ice Condominums, a glimmering downtown building that was inspired by a trip to Copenhagen.

By Montana Steele Strategic Marketing
Original Link: Montana Steele Wins Record NAHB Nominations

The client Target Apparel Canada is active in the affordable fashion wear segment, with numerous retail stores and large warehouse outlets across the GTA. Proudly Canadian, as the ad claims, the company prides itself on bringing quality wear to Canadians.

With bold headlines like “Take Target Apparel Practice” and “At 50% Off, You Can’t Miss” the ads literally hit the mark with young, budget-conscious shoppers who are looking for quality at affordable prices. The campaign runs through winter and spring of 2012.

By Montana Steele Strategic Marketing
Original Link: Montana Steele Hits The Target

By Montana Steele Strategic Marketing
Original Link: Treviso 2 – Italian Inspired Living in Toronto

The following is a list of key fundamentals in social media design:

Determine Objectives

Before beginning any type of project it is essential to determine what the client’s objectives are. Who is the audience, how should the brand personality be incorporated into the creative, what are the key goals – these are just a few of the questions that should be asked and answered before the design process even begins.

Design Aesthetics

This is where our client gets their chance to shine. Whether it’s a new condominium, or a corporate page, we highlight the “hero” element through compelling design. Research has shown that it is unlikely for a potential customer to convert from being a mere visitor to an ardent follower solely on content. In many cases the “Liking” of a company’s Facebook page is based solely on appearance.

Branding

As important as design aesthetics are, the creative must reflect the brand itself. One can design the most visually compelling page; however, if it does not represent the brand, then there is no brand recognition and the user may become confused and leave the page.

Consistency

Just as design and branding go hand in hand, so should consistency amongst all social media outlets. Just as a corporate website is a virtual mirror of a company’s corporate brochure, there should be similar synergy amongst its various social media platforms. Although most platforms do have their own creative limitations, there should still be a level of constancy and uniform design.

Call to Action

In advertising, the effective ads are the ones with a clear call to action. Incorporating a clearly defined, well written, and smartly placed call to action will not only help increase the effectiveness of the page but has the ability of converting a visitor to a follower without feeling that they are being pushed or manipulated.

NY Place

 Cinema Tower

Camrost Felcorp

Jade Waterfront Condos

Chaz Yorkville

By Montana Steele Strategic Marketing
Original Link: 5 Elements to Social Media Design at Montana Steele

Starting mid-November, our employees brought in a variety of non-perishable food items, which we packed into specially marked Montana Steele goodie bags. We gathered all the donations and a Montana Steele volunteer team loaded the bags into a van and transported them to Scott Mission. But that’s not all. At the Mission, our team volunteered in the food hall and soup kitchen, helping to prep and serve. It was a truly heartwarming experience to share in the spirit of the holiday season.

To learn more about Scott Mission or to make a contribution, please visit www.scottmission.com

By Montana Steele Strategic Marketing
Original Link: Holiday Magic At Montana Steele

This year, Montana Steele got on board with a spirited team that included Dylan Welsh, Andrew Montgomery, Peter Marello, Nik Priftis and Cathryn Hanes. For a month, Team Mo-Montana raised a few eyebrows as they went about their noble task, raising awareness and funds to help the cause. At the end of the month, our Mo-Team had raised an unprecedented $1,315, which we hope, will go a long way in changing the face of men’s health.

To learn more about Movember visit ca.movember.com

By Montana Steele Strategic Marketing
Original Link: Montana Steele Raises Money for Movember

Right on the water’s edge, where endless blue skies frame spectacular vistas of lake and city, Jade offers a splendid collection of suite designs with large, flowing balconies, spacious interiors and a superb selection of finishes. Residents will also enjoy a fine array of recreational amenities on three levels, designed to rejuvenate the body and inspire the mind. With an eye towards sustainable living, Jade will offer a state-of-the-art reverse osmosis water purification system in every suite. No more plastic water bottles, no recycling hassles, nothing but pure, clear water for the home.

Erika Muzzo (left) and Andrea Prsa (right) from Montana Steele at the Gala event.

By Montana Steele Strategic Marketing
Original Link: Montana Steele Launches A New Gem On The Waterfront

A past recipient of the prestigious BILD “Places to Grow” Community of the Year Award, World on Yonge is one of the largest and most successful mixed use master planned communities in the Greater Toronto Area. Montana Steele has been handling the advertising and marketing for World on Yonge, right from its initial launch in 2008 to its final phase this year.

Using clever headlines like “A World Of Sophistication”, “The World at Your Doorstep” and “An Exciting World at Home”, the advertising campaign positioned World on Yonge as an outstanding condominium community that offered world-class living in a great location, just steps from a range of family amenities.

By Montana Steele Strategic Marketing
Original Link: World on Yonge – Designed to be a Winner

When it comes to accolades, this year has been exceptional for Lora Bay. Earlier in the year, Lora Bay won the coveted BILD Award for the Best Low-rise Sales Office. Before that, Lora Bay picked up a Gold and three Silver awards at the National Association of Home Builders Awards ceremony in Orlando. And in December of 2010, Sherwood Homes (a division of Reid’s Heritage Homes who’s currently building in the community of Lora Bay) won the AVID Award for Best Customer Experience in North America.

Montana Steele’s advertising strategy and campaign for Lora Bay positions it as a fantastic four-season resort destination. With stunning ads targeting the affluent older demographic and a range of informative marketing materials, the campaign has resulted in significant traffic and sales. This well-deserved award adds yet another level of success to this spectacular golf course community.

By Montana Steele Strategic Marketing
Original Link: Lora Bay – A Putt Above The Rest