We recently spent some time at Social Media Week Toronto getting an inside look at the tips and tools relevant in today’s digital marketing world. We heard from industry leaders from top Canadian companies like Shopify, Buzzfeed Canada, The Globe and Mail, and more. After back-to-back seminars and discussion panels that engaged and inspired us, we’ve picked 3 of our favourite things to share with you.
The Social Home Tour 2.0
A Brazilian real estate company recently changed its approach to the traditional model home when it used big data to create an incredibly unique and personal experience for potential buyers. To schedule a tour of the company’s showroom, visitors were asked to book through their Facebook accounts and grant the company access to their profile information. When people arrived they were surprised to see the home filled with digital photo frames showcasing their own family photos and videos. This approach was so successful that sales increased by 300%, and set the bar for innovation in the real estate industry.
Torontonians know that Norm Kelly is not just an admired city councillor; he’s also a social media star. While he’s been playfully tweeting for a while, he gained much attention after he spoke out on Twitter supporting Toronto’s Drake during a social media battle with rapper Meek Mill. A We the Norm movement was started and since then Norm has developed quite a large fan base. He stopped by Social Media Week to talk about his social strategy and popularity. One person deemed him a “6 god”, and Norm was quick to respond with, “There’s only one 6 god, and it’s Drake.” He also stated that his number one goal on social media is to “have fun.”
Photo courtesy of smwitoronto.com
BuzzFeed Canada Talks Content
Entertainment website BuzzFeed has quickly taken the Internet by storm in the last few years, and made a significant mark on how users receive and engage with content on social media. In 2015, BuzzFeed launched their Canadian division, making Toronto their home base. Craig Silverman, editor of BuzzFeed Canada, appeared at Social Media Week to discuss their content wins and fails over the last year. Showing humorous GIFs, articles, and videos, Silverman admits it took a while to figure out what type of content Canadian BuzzFeed fans wanted to see. After spending much time testing and trying content, Silverman shared their findings and tips on how to make content that will engage and entertain audiences.
Photo courtesy of mtv.com