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Facebook Timeline

Facebook’s Timeline: Smiles and Frowns

by - Web + Social Media

Some say it was inevitable; others say “We’ve been hearing that for the last eight-years.” It’s one of the most polarizing topics of 2012. Now I know what you’re all thinking – and no, I’m not referring to Toronto’s booming condo market.  This is much, much bigger.

Facebook has decided on yet another re-design!

Officially rolled out just over a month ago, the 845 million user social network has yet again changed the way we view and share not only with our friends, but also big businesses and brands.  By changing their interface “which looks like a type of online scrapbook”, the user is able to resurface content in reverse chronological order. The new interface also features a massive cover photo, larger “wall” and “profile” pic making this by far, the biggest design change since the social site’s inception.

So how does this effect big brands that have spend millions in social media domination?  Here are some examples of what social media specialists and some of the big brands all over the world love and hate with Facebook’s new Timeline.

Smiles for:

  • New cover photo and new features allow companies and brand to control what people to get a more holistic view
  • You can highlight a post, product or service
  • Brands can now input data back to when the brand was founded. For example, Red Bull with their 27M+ fans added stuff to their Timeline all the way back to 1988. Coca-Cola added content all the way back to 1892!
  • Custom tabs are more visible with larger imagery in an easy to find section
  • Pages are wider now
  • Brands can show their famous storylines from different angles and provide a 3 dimensional experience to the users

Frowns for:

  • You can not default to a custom tab such as a welcome page
  • No promotional material or calls to action within your cover page
  • You have the opportunity to highlight certain posts; however, if your brand didn’t get a lot of activity before and posts went unnoticed it requires people coming to your page therefore  it doesn’t do much for getting content in the news feed of your fans
  • Lacks intuition – the new Timeline layout requires fans to know to read your fan page like a newspaper, from left and down to right and down
  • More personal could mean more vulnerability

What do you think?  Love it or hate it.  Let us know by replying to this post.


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