History was made in Oakville during the weekend of October 1st and 2nd, 2011. The RAIN Condominiums Preview Event for Agents and their clients, scheduled for 12 noon, saw long line-ups outside the Presentation Centre starting early in the morning.

The 2-day Event was an overwhelming success, and when the numbers came in, RAIN had recorded the highest condominium sales in the history of Oakville. It also received the most registrations – over 1200 – outside the city of Toronto. In that one weekend alone, Oakville’s condominium sales increased by over 500%.

The credit for this goes to the vision of the builder Empire Communities, the fantastic location, fabulous amenities, and a superb ad campaign by Montana Steele, inspired by the timeless “Singing in the Rain” theme.

While the catchy radio campaign established the theme, the print campaign positioned the condominium with a sexy, youthful lifestyle through the use of an eye-catching visual of a smiling, attractive young couple seeking shelter from the rain under an umbrella. The imagery creates interest and intrigue, while calling for registrations to a priority preview.