Any company can create a Facebook Account, Twitter Feed or YouTube Channel. However, not everyone gets it right. At Montana Steele, we take the design element of social media very seriously as it is a direct representation of the company service or brand. “We have all heard the term ‘you never get a second chance to make a first impression’, says Ryan Gale, Director of Web & Social Media “This is especially true when a potential customer lands on your Facebook Page or follows your Twitter Feed or views your YouTube Channel.”

The following is a list of key fundamentals in social media design:

Determine Objectives

Before beginning any type of project it is essential to determine what the client’s objectives are. Who is the audience, how should the brand personality be incorporated into the creative, what are the key goals – these are just a few of the questions that should be asked and answered before the design process even begins.

Design Aesthetics

This is where our client gets their chance to shine. Whether it’s a new condominium, or a corporate page, we highlight the “hero” element through compelling design. Research has shown that it is unlikely for a potential customer to convert from being a mere visitor to an ardent follower solely on content. In many cases the “Liking” of a company’s Facebook page is based solely on appearance.

Branding

As important as design aesthetics are, the creative must reflect the brand itself. One can design the most visually compelling page; however, if it does not represent the brand, then there is no brand recognition and the user may become confused and leave the page.

Consistency

Just as design and branding go hand in hand, so should consistency amongst all social media outlets. Just as a corporate website is a virtual mirror of a company’s corporate brochure, there should be similar synergy amongst its various social media platforms. Although most platforms do have their own creative limitations, there should still be a level of constancy and uniform design.

Call to Action

In advertising, the effective ads are the ones with a clear call to action. Incorporating a clearly defined, well written, and smartly placed call to action will not only help increase the effectiveness of the page but has the ability of converting a visitor to a follower without feeling that they are being pushed or manipulated.

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